Rio Tinto Energy America

Rio Tinto Energy America


When Kennecott Energy was acquired by Rio Tinto Global, they needed to integrate the Kennecott brand and its five mines in Wyoming, Montana, and Colorado. We worked with the creative department at Rio Tinto’s global headquarters to develop the Rio Tinto Energy America brand, integrate it into the existing Rio Tinto brand, and then distribute the new brand to the mines.

This process required redesigning everything from the gigantic graphics to the stickers on hardhats and the business cards in wallets. In addition, we launched an extensive photography tour to capture employees wearing the new gear for use in promotional and community development materials. We also developed print templates used across the U.S. to preserve brand identity in everything from print ads to annual reports.






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Client Name

Rio Tinto Energy America

Project Date

2007-2011 — RTEA
2004-2006 — Kennecott

Services Provided

Brand Development, Photography, Print Design